PoRtfolio
St. Joseph's University New York
Project Details
Client
St. Joseph's University, New York
Industry
Higher Education
St. Joseph’s University, New York is a private Catholic university in New York State, with campuses in Brooklyn and Long Island. The university provides education at the undergraduate and graduate levels, offering degrees in more than 54 majors and other programs.
About the Project
Challenges & Solution
Skynine Produces Fundraising Videos for SJU, Showcasing Campus Life to Boost Giving Campaigns
In early 2020 (just 11 days before the world shut down!), Skynine partnered with St. Joseph’s University, New York (formerly St. Joseph’s College) to produce two impactful videos supporting the institution’s fundraising efforts.
The first video focused on the St. Joseph’s University Annual Fund, which helps bridge the gap between tuition revenue and the total per-student expenditures. Gifts to the Annual Fund are crucial in maintaining financial support for students, academic programs, and campus facilities. The second video highlighted the importance of St. Joseph’s University’s Giving Day—a one-day event in the spring where alumni, students, parents, and friends come together to contribute to the future of the school.
Our production crew traveled to the Staten Island campus and captured short vignettes showcasing students in various settings. We filmed engaged students discovering through hands-on learning in science labs, staying active in the gym, engaging in personalized classroom instruction, and collaborating in the library. These authentic moments illustrated the essence of the SJU experience and its community.
Little did we know at the time of filming that we’d be spending the next several months in a pandemic lockdown! Luckily, we had all the essential gear to continue working from home during post-production.
Both videos were used in the university’s marketing efforts to inspire donations and promote these vital fundraising events.