Project Details





iReprogram is a 2017 spinout from the Rajapakse Lab in the University of Michigan (U-M) Dept. of Computational Medicine and Bioinformatics and a tenant in the U-M Venture Accelerator. They have a patented approach to cellular reprogramming and have assembled a world-class, interdisciplinary team including experts in molecular and cellular biology, applied mathematics and control theory, electrical and chemical engineering, pharmaceutical development, translational research, and entrepreneurship.

About the Project

Challenges & Solution

The company found themselves with the sudden need for a corporate overview video to serve as a virtual presentation to be completed in under a week. Not sure how best to produce a high quality video, they turned to Skynine for ideas and direction.

Due to the aggressive timeline of the project, we decided to approach the shoot in a hybrid “live to tape” production, where we used our Blackmagic Design ATEM Mini Extreme ISO to simultaneously record camera, audio, and presentation while also recording a multi windowed version on top of a branded background. Using this approach allowed us to make macro-level edits quickly in post-production which took minutes to deliver. The project from shoot to delivery only lasted 36 hours!

We brought in our ready-to-shoot production cart, 6k camera system, variable color temperature lighting, and confidence monitor for presentation for this shoot. Doctor Macedonia was able to run through the presentation only 2 times to capture what was needed, making the shoot very quick and easy.

We appreciated the opportunity to work with such an up and coming company who is doing such revolutionary work. We’re glad to be a part of this start up and hope we can help iReprogram grow their content as they grow their business!

Play Video about iReprogram hybrid live to tape video production

iReprogram - Direct Cell Reprogramming

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