Portfolio
"Setting The Tempo"
Project Details
Client
Wagner College Health Sciences
Industry
Education & Schools, Entertainment
Wagner College is a private liberal arts college in Staten Island, New York City. Founded in 1883 and with an enrollment of approximately 2,200 students, Wagner is known for its academic program, The Wagner Plan for the Practical Liberal Arts. It is accredited by the Middle States Commission on Higher Education.
About the Project
Challenges & Solution
Skynine Collaborates With Wagner College To Create An Unforgettable Promotional Video
Wagner College had a concept to promote their Health Sciences department, and they wanted to break away from the typical approach of licensing royalty-free background music by composing their own original track for the video. That’s when us creatives at Skynine stepped in!
After several planning calls and brainstorming sessions, we committed to recording sounds within the labs and training rooms at Wagner College and incorporating them into a custom-composed soundtrack to drive the video. Armed with a tight schedule and a loose storyboard, we set out to capture all audio and video in a single production day. Efficiency was essential, as there was no room for mistakes or delays.
We deployed our mobile production cart, complete with wireless client video monitoring, ensuring maximum mobility and efficiency while allowing the client to review footage in real-time. We visited many locations, including the nursing simulation lab, physician assistant labs, and multiple biochemistry labs. Being able to roll all of our equipment intact between locations was a tremendous benefit.
After the long day of production, post-production began with assembling the soundtrack. Using Logic Pro, we created loops to build a layered soundtrack, introducing new sounds that matched the on-screen visuals as the piece progressed. Each sound acted as an “instrument,” which we manipulated in terms of timbre, pitch, and rhythm.
Once the soundtrack was built, we edited sequences to match the sounds while also telling the story of Wagner’s programs. All footage was captured in RAW format, allowing us detailed control over color grading without compromising quality.
Another key aspect of the project was the use of text-plates, or footage captured specifically for post-production text overlays. These moments were carefully planned during filming to ensure the cleanest possible result.
Award Winning Video Production: Celebrating Exceptional Achievements in Advancement and Marketing
Each year, CASE (Council for Advancement and Support of Education) recognizes best practices in advancement and outstanding people who contribute to the growth and understanding of the advancement profession. These awards recognize exceptional achievement in advancement services, alumni relations, communications, fundraising, and marketing. These are the creative, inspiring projects that impact institutions and their communities— and transform lives around the globe.
With the love and support of the marketing team at Wagner College, our piece Setting the Tempo was 1 of 4,021 global entries across 22 countries. We are excited to share that our video earned the highest award level of Grand Gold (“extremely exceptional game-changing entry”) in the promotional video category of the CASE Circle of Excellence Awards. Less than .08% of all 4,021 entries from around the world earned such a title! Woo-hoo!