PoRtfolio
U.S. Department of the Treasury
Project Details
Client
U.S. Department of the Treasury
Industry
Government
The Department of the Treasury is the national treasury and finance department of the federal government of the United States, where it serves as an executive department. The department oversees the Bureau of Engraving and Printing and the U.S. Mint.
About the Project
Challenges & Solution
Exploring Socio-Economic Issues: COVID-19 Impact, Federal Initiatives, and Community Engagement
This three-part branded documentary series premiered during a special U.S. Department of the Treasury event, The Freedman’s Bank Forum, marking the 158th anniversary of the Freedman’s Savings and Trust Company. The series highlighted the Biden-Harris Administration’s efforts to build the most equitable economy on record, showcasing initiatives that unlock economic opportunities for Black, Latino, AANHPI, Native communities, and others historically excluded from full participation in the economy. By spotlighting these impactful solutions, the series underscored the Administration’s commitment to empowering all Americans to contribute to and benefit from the nation’s economic growth.
The short-form documentary explored critical socio-economic issues in America, aiming to educate and inspire change. Through a mix of film elements—interviews, library media, and motion graphics—the series tackled themes like economic disparity, resilience, and systemic change, while shedding light on ways to create a more equitable future. Filmed in Washington, DC, and New York, NY, each episode included 2-3 production setups for about half a dozen interview sessions.
Three Part Documentary Series: A Call to Action for Change
The series was geared towards socially conscious investors, community advocates, and emerging entrepreneurs, as well as small business owners and financial professionals. It blended politics and history in a style that was both informative and inspirational, drawing on the tone of documentaries like 13th by Ava DuVernay and Jack Johnson and Unforgivable Blackness by Ken Burns.
- Episode #1 – Equitable Recovery: This episode highlighted the disproportionate impact of COVID-19 on low-income and minority communities, focusing on relief measures like the American Rescue Plan Act, Emergency Rental Assistance, and the Child Tax Credit, along with partnerships such as Operation Hope.
- Episode #2 – Building Wealth and Expanding Opportunity: Viewers were educated on federal initiatives like the Bipartisan Infrastructure Law and the CHIPS and Science Act, which aimed to foster economic growth and community development.
- Episode #3 – The Economic Opportunity Coalition: This episode showcased partnerships and community engagement efforts by the Economic Opportunity Coalition, focusing on bipartisan collaboration to bridge economic divides.
Motion graphics were used throughout the series to enhance storytelling and clarify complex information. They highlighted key headlines and important text passages from websites, drawing attention to critical points and ensuring they stood out visually. Additionally, motion graphics were employed to illustrate the flow of money, using dynamic visuals to depict how funds are allocated and moved, making abstract financial concepts easier to understand for viewers.
Each episode ends with a call to action, encouraging viewers to get involved in community programs or advocacy aligned with the documentary’s theme.
