American Archtop Guitars

Project Details


American Archtop Guitars


Corporate & Business, Entertainment

Playing and building guitars has been Dale Unger’s life and passion for over 45 years. From the first guitar he built in 1978, and now hundreds of guitars later, each guitar is built as if it were his own. The archtop guitar is a work of art in Dale’s eyes, and is his favorite guitar to build and design. Designing and building guitars with his clients, and hearing them played, is still one of the most rewarding experiences of his life. Dale’s handmade American Archtop Guitars, for which he has received worldwide critical acclaim, are built for the player.


About the Project

Challenges & Solution

We took a day trip to Northampton County, PA to shoot an artist profile film for American Archtops. Shooting on location video is something we do all the time but as filmmakers and musicians, we were particularly excited to be a part of this production.

Dale was raised in Nazareth, PA, home of Martin Guitar Co. He became inspired by some of the world’s finest instrument builders and ultimately led him to become a builder himself. Now nearly 30 years later, Dale is known around the world for his beautifully handcrafted archtop guitars. These are some of the most gorgeous instruments you’ll ever see and hear! In 1996, Dale began teaching the art of Lutherie at various colleges and workshops. It wasn’t long before he opened the Nazareth Guitar Institute where he shared his knowledge and skills with many students of all ages and experience. He is truly passionate about his craft!

Most of our productions involve shooting on location video because it captures the subject in their natural environment. Sure, it’s easier from a logistics perspective because we don’t have to build a set or re-create an already existing space. More importantly, it helps immerse the audience in the storytelling aspect of the piece.

Skynine Cinema has the gear and crew to travel anywhere across the country. Need an on location video green screen solution? We’ve got that covered too.

Play Video

American Archtop Guitars :: Artist Profile

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