PoRtfolio
Chesapeake Eye Care & Laser Center Commercials
Project Details
Client
Vision Innovation Partners
Industry
Corporate & Business, Medical & Healthcare
Vision Innovation Partners provides expert management and support to the leading providers of comprehensive eye care services in the Mid-Atlantic Region. Founded in 2017, VIP supports many of the leading clinical practitioners in the market by leveraging its experienced management team; scalable technology and systems; and well-developed back office functions including compliance, managed care contracting support, finance, medical records management, practice management and marketing.
About the Project
Challenges & Solution
Skynine Produces Engaging Commercial Campaign
Skynine had the exciting opportunity to produce a series of 30-second commercial ads for Chesapeake Eye Care and Laser Center in Annapolis, MD. As a practice of Vision Innovation Partners and the official sponsor of the Annapolis Blues (a soccer club in the National Premier Soccer League), Chesapeake Eye Care needed high-quality video commercials to be displayed on the stadium’s jumbotron during pre-game, half-time, and post-game segments. These commercials were meant to not only promote the center’s expert services but also enhance their brand presence in front of the local sports community.
Our crew spent an entire day on-location at Chesapeake Eye Care and Laser Center, capturing footage of their most skilled surgeons and board-certified specialists in action. Knowing that many of the doctors weren’t accustomed to speaking on camera, we made the process as seamless as possible by utilizing a teleprompter with pre-loaded scripts. This allowed the physicians to deliver their lines with confidence, ensuring that we captured natural, polished performances without taking more of their time than necessary. Dare we say, some of them had a lot of fun on camera!
Skynine Captures Engaging B-Roll to Highlight Chesapeake Eye Care's Advanced Treatments and Patient Care
In addition to filming interviews and testimonials, we shot extensive b-roll throughout their office. This included everything from typical eye exams to advanced laser eye treatments, giving us a wealth of visuals to showcase Chesapeake Eye Care’s cutting-edge technology and compassionate patient care. The combination of authentic footage of the specialists at work and behind-the-scenes shots of the treatment process allowed us to create ads that were both engaging and informative.
These 30-second commercials not only provided a direct connection between Chesapeake Eye Care and the Annapolis Blues’ fanbase but also helped elevate their brand by highlighting their expertise and community involvement. The final ads were tailored specifically for the jumbotron, with high-impact visuals and concise messaging that resonated with viewers in a stadium setting.
The success of this project further showcased Skynine’s ability to deliver professional and captivating content for businesses looking to connect with their audience in unique and high-visibility environments. We are proud to have contributed to Chesapeake Eye Care and Laser Center’s marketing efforts and look forward to more opportunities like this in the future!