Since 1918, Dorman Products has been the automotive aftermarket’s pioneering problem solvers. Dorman has released thousands of parts and components that people could once only buy from original equipment manufacturers. By always innovating, they have led the way in growing the aftermarket, providing more opportunity to individuals and businesses who depend on automotive maintenance. That’s why Dorman’s catalog includes more than 80,000 products and grows every year.
About the Project
Challenges & Solution
For high quality corporate video production, Dorman Products turned to Skynine Cinema to create a training video for their growing sales team.
This video was designed to show new team members how to best implement the Dorman HD Solutions Catalog and bring more value to their sales calls. By fusing live-action footage and motion graphics together, we were able to create a stylized piece to effectively inform employees while keeping overall look of the brand consistent.