Portfolio
Living Beyond Breast Cancer
Project Details
Client
Living Beyond Breast Cancer
Industry
Healthcare & Medical, Nonprofit
Living Beyond Breast Cancer, is a national 501 nonprofit organization headquartered in Bala Cynwyd, just outside Philadelphia, Pennsylvania in the United States. LBBC works with women who have been diagnosed with breast cancer and their caregivers throughout their experience of diagnosis, treatment and recovery.
About the Project
Challenges & Solution
Web Video Series
"Talk Show Style" Video Production
Living Beyond Breast Cancer has trusted Skynine with various video production projects for many years, so it was only fitting that they chose us to produce a series of web video resources for their rebranded website launch.
LBBC aimed to create a video series for individuals diagnosed with early-stage breast cancer, offering tools to help them process emotions, find meaning, accept their changed bodies, and manage the fear of recurrence. The videos featured real women diagnosed with breast cancer alongside mental health experts, focusing on helping viewers care for themselves and thrive after treatment.
We transformed one of the organization’s conference rooms into a video set, complete with remote monitoring stations just outside. This setup allowed the client to monitor all camera angles and audio, while we directed the talent using talkback and teleprompting.
We captured all camera angles in 4k resolution. The fixed main camera was equipped with a professional teleprompter and a confidence monitor for slide review. A second cutaway camera was mounted on a motorized slider with a robotic pan/tilt head, adding smooth, cinematic motion. Additionally, behind-the-scenes cameras were used to capture B-roll for a branded intro sequence.
The series was filmed over three non-consecutive shoot days, with post-production completed shortly after for an early fall 2021 release. Post-production included editing user-submitted content, creating a branded introduction, and adding motion graphics. All videos underwent our interactive proofing process, and once approved, we delivered full episodes as well as edited highlights of each!
Breast Cancer 360 Programs
Live Multi-cam Livestreams
We have been providing our webcasting services for the non-profit organization Living Beyond Breast Cancer. It is their mission to create a community of survivors, sufferers, and healthcare providers, connecting them with one another as well as creating easy to find resources for the entire community. Their Breast Cancer 360 programs typically involve a panel discussion consisting of survivors, doctors, and moderators. Programs include taking questions from the live audience as well as the virtual online audience. We traveled with the organization to various locations for these events including Kansas City, New York, Philadelphia, Denver, Baltimore, and Boston. Each event requires a live switcher cutting between three cameras while adding live lower thirds, sponsor logos, and more.
The programs are produced a lot like a morning talk show. We consistently are working with Living Beyond Breast Cancer to create a set experience more like television rather than a typical corporate audio visual approach. As the project grows, we are working on implementing other elements that are often overlooked, such as furniture and set dressing.
We also have been working with the organization and venues to take a more video-friendly approach to lighting. We use all daylight color temperature lighting that is diffused and spread very evenly throughout the set. The result is a much more pleasing picture when captured through the camera that you can achieve with the typical “stage lights across the room” look.
Occasionally, we have been challenged with including remote panelist via video conference. On such occasion, we implement additional audio and video monitoring for the onsite panelists to create the experience that the remote participant is in the same room. We can then choose to use various effects such as Picture-in-Picture for the program broadcast.
In addition to the regular 360 programs, Living Beyond Breast Cancer holds annual spring and fall conferences, where audience members come from all over to partake in a weekend full of classes, activities, and speeches. To learn more about Living Beyond Breast Cancer and their mission, please visit http://www.lbbc.org.
